Thursday, August 19, 2010

Think Inside The Box

If you're looking to expand your brand and stand out from everyone else, here's a key question worth putting some thought into:

What do you do better in the world than anyone else?

Do you have good organizing skills? Are you the kind of individual or organization that people want to be affiliated with? Do you consistently meet your key deliverables?

Identify a list of your top three things that you think matter most to your customers or the people around you and challenge yourself to think of how you can become 20% better.

The increase will be marginal but it'll be enough to separate you from the rest of the pack, you'll differentiate yourself so much that you'll create your own unique category.

On the next episode of HCL Radio, nationally renowned speaker, author and business expert, Joe Calloway spends some time talking about this innovative concept.

Sports and life is a game of inches and your ability to stand out and be slightly different will go a long way towards building loyalty and longevity.

During my conversation with Joe, we also chatted about the importance of innovation as it relates to leadership.

Click here to listen to what Joe had to say about innovation.

Be sure to check out the program as you'll be sure to walk away from this enlightening conversation with some great strategies you can use to make you a stand out leader.

See you on the court!

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