During the mid 90's, a San Francisco based advertising firm devised the very popular "I Love This Game" slogan for the NBA.
This four word campaign slogan proved to be very powerful as it drew a connection between the product (in this case NBA basketball) and people's passion for the game.
Using passion as a way of connecting with others can be very effective and is something that leaders can capitalize on to get the most out of those around them.
When we're passionate about what we're doing, we become better leaders because we tend to be more creative, productive and energetic.
For more on the power of passion, check out For The Love of The Game!
See you on the court!