The campaign ran from October 3-5, 2011 and reached more than 1,000 youth in that time period.
I've known John for quite some time and he's always had a deep appreciation for the city of Toronto from his playing days and has always wanted to give back to the city in some capacity.
Wallace is the co-founder of a youth mentoring company called, Winning Because I Tried and is joined by his partner, Modie Cox to deliver inspiring talks to young audiences.
Important messages that are taught include:
- The power of hard work and perseverance
- The value of education and literacy
- Learning to develop confidence in your abilities despite obstacles
John and Modie have a true passion to help today's youth reach their full potential. They bot
h came from challenging backgrounds and are committed to sharing their experiences in order to guide audiences on the right path.
“Thanks a lot for today. The event was amazing. What you guys were able to do was amazing.”
Lennox Cadore, Arts Program Manager - Urban Arts Toronto
The campaign also featured a book that I co-authored called, "Basketball Talk, The Way It Should Be!" It's an entertaining baller and celebrity quote book that makes reading fun and some of the proceeds are being donated to some of their charities, Epilepsy Halton Peel Hamilton and the ErinoakKids Foundation.
Overall, with poor literacy rates, bullying and lack of motivation rampant among today's youth, John and Modie's presentation aims to connect with young people most as risk and make them accountable and inspired to break through their challenges.
If you're interested in having The SLAM DUNK ILLITERACY campaign come to your school or organization, please feel free to contact: